How writing a book in your niche will make you unstoppable

Writing a book in your niche has myriad benefits. From helping affirm you as an expert to growing your audience, publishing a book is something all small business owners should seriously consider. But you may be surprised to learn that writing a book has deeper, more personal benefits too. Benefits that will empower you and lift your confidence like never before.

Benefit 1: Building self-belief

Writing a book is a journey. It’s a challenge. It’s like nothing you’ve ever done before. That probably sounds dramatic, but it’s true. It’ll test you in ways you didn’t think were possible. But what does this do for you in return? Well, just like any challenge you’ve ever pursued, it builds resilience. 

And, in turn, this resilience leads to improved self-belief. A belief that you can do hard things, things that seemed impossible at first glance. But the best part of this renewed self-belief is the ripple effect it creates, empowering you to try other challenges you’ve been putting off in other areas of your life or business too.

Benefit 2: Renewed confidence

Confidence is a skill. You’re not born with it, it’s something that’s nurtured and developed as you get older. Some people find their confidence at a young age, whereas others may not find it until they’re in midlife. Writing a book does wonders to build your confidence. Not only in your ability to write, but in your message too. 

As a small business owner, your values and your message are important. Writing a book can help you share that message on a wider scale, but it can also reaffirm it for you too. Writing gives you clarity as you have to distil your message for a new audience to understand. With that distillation comes even greater confidence in your purpose and how your work will transform the lives of others. 

Benefit 3: Accepting vulnerability

Many of the women I work with are uncertain as to whether their book is worth writing - a sad fact, but true nonetheless. Will anyone read it? What if people think it’s terrible? Is their idea even good enough?

But what I’ve noticed even more is that men don’t seem to have the same hangups. If they want to write a book in their niche, they just go out there and write it. Who cares if people like it? And it got me thinking. Why is there such a difference in approach and expectation? And, most importantly, how can women start to believe in what they have to offer?

Writing a book is hard for everyone, whoever they are. We all battle the inner critic and self-doubt but it’s our response to this inner critic that matters. Instead of letting it rule their decisions, successful people acknowledge it yet write the book anyway. Brené Brown’s research echoes this - everyone feels vulnerable, but it’s the people that lean into that vulnerability and share their work regardless, that succeed. 

Of course, it isn’t easy, but the more you lean in and accept vulnerability as par for the course, the more empowered you become. And an empowered woman? Well, she’s unstoppable. So go out there and write that book you’ve been thinking about. It’s time to show the world how amazing you are.

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